Event Photography Business Plan

chart showing event photography business plan

Event photography business plan

Event photography business plan can be challenging to compile and to put together. But it can also be rewarding and satisfying.

It’s a serious aspect of photography and needs to be planned carefully, and most importantly you have to be confident in photographing events at all levels.

Adding some thoughts, ideas and advice from others who are in this field, can quickly putting on the road to making a great business idea.

When doing event photography, you could be dealing with big investors and event management companies that host and stage high profile speakers and celebrities.

So important that you have a good professional portfolio, website or an experience back ground in event photography.

This will help gain confidence in the client, and to achieve your goals.

In order to achieve the above objectives, it’s important to set out some protocols and an event photography business plan. This will give your potential client some confidence in your abilities to handle at times, a fast paced photo shoot.

Below are some pointers to help you set some foundation in building your event photography business plan.

Please be aware that the following points don’t necessary come in order, it depends on individual circumstances.

Event Management companies

Its difficult to sell your business or market it, unless you have a good portfolio of images of event photography.

To help start of with a sufficient portfolio, it’s good practice to contact event management companies that stage and organise events.

Just google “event management companies”, and choose the reputable ones that meet your needs.

Talk to them and show them your passion in this field.

If you don’t have any images to show, then it’s important to show your enthusiasm in photography. Promote to them some of the photography you have done in other fields, for example, wedding photography or any commercial photography.

In order to build a portfolio of event photography, ask them if you like to join their fantastic team on the next event and would photograph the occasion for free.

It’s all about gaining experience and building your reputation out there.

This way, it’s a win-win situation for both parties. If they agree, you will have your first set of images for the event portfolio, and allow them to use your images.

Create a brand when putting event photography business plan.

It’s important to do this, as a you need to be associated with a brand and logo. Be different from the rest!

You need people to recognise you when you are out there and to associate you with the brand of photography you do.

Portfolio and a website.

The next step to build up an event photography business plan, is to make your images available on-line, in a form of a website.

Websites are a must for any business, especially in photography as its all about exposing those amazing images and creativity.

Also, its important to use social media, for example facebook, twitter and instagram to get those images out there!

Market your photography.

Another important part of your event photography business plan, is to market your work.

This slightly overlaps the above point, but deserves to be emphasised, as there are so many tools out there to expose your services.

The world wide web is a blessing.

Join photography blogging sites and discussion forums that have similar interests in event photography.

Here you can discuss and show off your images.

Also open a Flickr and a Pinterest account, as these tools are great for photography. It’s a great way to contact other photographers with similar interests.

Get yourself some business cards printed out.

These can be handed out on events, or generally when you are networking.


This may seem obvious, but there is nothing worse then not having the correct lens or lighting when you enter a venue that you never seen before.

Its good practice to take with you a zoom lens for those awkward shots, a 50mm prime lens for portraits, and 18-55mm lens for a general walk around shots in the venue.

This will cover all eventualities and you wont be doomed to failure, by missing those key moments.


Its always good to have a professional photographer within your Event photography business plan, as standby.
Its important to have a trust worthy extra photographers that are willing to stand in for you, as there will be occasions where you may not be able to attend.

You don’t want to waste any important events or opportunities, by declining to shoot.
Always a good idea to have a clear, uncomplicated and water tight contract to show the client.

It looks professional and clears any misunderstanding by both parties.


Taking the images at the event is the beginning of the process.

The real work starts in the studio or at home on your computer.

Shifting through those hundreds of images can be tedious and it’s important to invest in fast laptop/computer and software to post process those images.

The most popular software to invest in your event photography business plan are photoshop and lightroom.

These applications are popular and user friendly amongst the photography community.
In conclusion, the above points are basic markers in your event photography business plan, and it will hopefully give you a guide to excel in this field.

You must also be willing to work free or on a voluntary basis. In this way it will give you a chance to build that all important portfolio of images to display to the next client.

Like any other venture, hard work, planning and an investment is needed to get you started.

Most importantly, your attitude, professional and good images can take you to places you always wanted to photograph.

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Wedding Photography Tips

wedding photography tips as model poses for photo shoot

Wedding Photography is one of the most lucrative industry for budding photographers, but most amateurs soon find out that covering a wedding is completely different than shooting location and candid photography. As a wedding photographer, a lot rides on your shoulder – helping the happy couple preserve their happiest memories of the big day, making sure you satisfy the requests of the bride and most importantly making sure you don’t obstruct the actual process of the wedding. Here we have compiled a list of 8 handy Wedding Photography Tips that will help you become a successful wedding photographer.

1. Preparation is Key

Each wedding is different and you have to be prepared to shoot at every kind of situation. You should have a backup plan for every kind of scenario – from bad the weather to your camera running out of power. Make sure you have an itinerary of the sequence in which the events will be carried out on the wedding day and if possible visit the rehearsal dinner. These will give you an idea about where to stand during a particular event and how to make the most of the available light.

2. Scout the Location

It is never a bad idea to have a detailed knowledge about the location where the wedding will be held. If you scout the location beforehand, you will know how much time it takes to reach the location, which route to take and also how the light will come into play. You can also ask the couple to accompany you to the location to do a mock wedding photoshoot. This may seem like a lot of work, but this first-hand knowledge about the location will help you capture the wedding seamlessly and without any hiccups.

3. The Bride

The most important person in the whole event is the bride. It is her special day and you are hired to capture the happenings of the day. Many brides complain that the end results are not how they expected. That is why it is best to sit down with the bride before the wedding and have a chat with her about her expectations, which people in the wedding are close to her and which pictures she thinks must be in the finished album. You can also ask her to give you a shoot-list where she will point out the events that must be captured – her sister’s dress, the wedding cake etc.

4. The Groom

You cannot ignore the most important man at the venue. There are several things which you can capture – the boys getting ready, the boys helping the groom with his tie, the cufflinks, etc. Every wedding is different but you should focus mainly on the bride and groom in most of the shots. Ask the couple to set aside about an hour for the close up and romantic shots.

5. The lighting

Like any kind of photography, lighting can make all the difference between a marvellous shot and a mucked up picture. Know when to use the flash and when to make the most of the natural light. Use the light meter to determine this. If you are using natural light, determine which angle and direction will produce the best image. Try to gauge the colour level of the natural light to bring life to any picture. Another thing you use whenever you feel like it – the shadows. Especially around noon, the sun’s rays may cause your subjects to appear grainy. Cleverly using shadows will help you direct more quality towards the image.

6. Know Your Gear And Lenses

This Wedding Photography Tip is for beginners. You must be in-sync with your gear and use it as an extension of yourself. Make sure you know all the settings, modes and which to use in which situation. You should also have a number of lenses handy for the occasion. Since you will be shooting several different types of images at a wedding – candid, macro, portrait as well as food photography, you need to have different lenses for different situations. You should at least have two kinds of lenses – one wide angle and one long. The wide angle lens will come in handy during the candid shoots and the long angled lens for other purposes. If possible use two cameras as then you won’t have to switch between lenses frequently. There are several websites which lend camera bodies at cheap rates.

7. Day Time Wedding Photography Tips

If you have a day wedding, you should choose settings and modes on your camera accordingly. Moreover, use the natural light whenever you can as these will give you some of the best shots. If you are planning on shooting some candid shots in a shaded area, shoot those when the sun is brightest as it will yield the best illuminated pictures. If you are shooting out in the open, make sure the sun is behind the subjects’ back as it will provide a better picture. If you make the bride and groom face the sun, the sun will fall on their face, making them squint and the bride’s dress will be deemed as a bright object by your camera and muddle up the whole exposure of the photo. Many professionals use natural objects as reflectors as they give the pictures a whole new effect.

8. Night time Wedding Photography Tips

If, on the other hand, you are asked to cover a night wedding, you should plan accordingly. Though the low light at night may provide some technical challenges, the low light can give you a lot of freedom in letting your creativity flow free. Make the most of the natural light by using high ISO or a long exposure. If you need to add artificial light, use side lights and back lights to bring out interesting effects in the images. Covering a night Wedding requires a greater effort than day weddings but the images you capture are far better than any daytime wedding photography.

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